Corporate Blogging as Marketing

This afternoon I took part in an hour-long webinar on corporate blogging hosted by Chris Baggott, founder of Compendium Blogware. I’ve actually been enamored with the idea of corporate blogging since the moment I first heard of it. Compendium is based here in Indianapolis and I actually had some contact with Chris between the time that Compendium’s formation had been announced and the time Compendium went live. I would have jumped at the chance to work for him if for no other reason than I think his idea is so innovative, but all impressions that I’ve gotten are that he not only knows what he does, he’s a real good guy.

So Compendium handles the behind-the-scenes of corporate blogging. Blogging is an important way to be found for businesses—especially small businesses. Blogging is just the current (and one of the most effective) marketing trends. If your company wants to start blogging, but wants to only focus on the content and not hiring an IT guy just to run the blog, Compedium is the type of place you’d go. To give you an analogy, if you want pizza you could get all the ingredients and make it by hand or you could call the best pizzeria in town. Either way, you’d be eating good pizza for dinner, it’s just less hassle when you don’t have to make it yourself. (There are a lot of pizza examples here on Marketer Synergy, aren’t there?).

Long story short, keep an eye on Compendium’s website for the next webinar if you’re interested in the new wave of corporate marketing. I’m going to send my boss to the next one he offers, which based on their attendance today, will probably be again in the next month or two.

And with as much respect as I have for Matt Mullenweg, he offers a completely different product, so I don’t feel like they’re competitors at all. If I knew Matt, I’d probably have just as many nice things to say about him. And I do love me some WordPress!