6 Words That Define Your Product

I came across a post today that “Hemingway was challenged to write a story in only six words.” He came up with, “For sale: baby shoes, never worn.” Even alcoholic misogynists can have their brilliance.

If you can whittle your brand, your product, your image, your career, even you down to 6 words, you can get a better grasp on who or what you really are. I’ll give you examples from my life:

Progressive Design Apparel (PDA): Colorful, creative, happy place to work.
Promotional Products: Used wisely, best bang for buck.
Bella apparel: Soft and cute; everyone agrees 100%.
Alo apparel: Bella’s great, moisture-wicking exercise line.
UltraClub organic T: Softest organic T, unbeatable price point.
Dri-duck endangered species hat: Soft, organic cotton; adjustable and pre-embellished.
Myself: Forever student; sometimes funny; always honest.

How would you tell your story or the story of your product in 6 words? I’ll do a few more to get your wheels turning:

GM: Crumbling giant, epitome of corporate incompetence.
Starbucks: Grew too fast, lost reality grasp.
Windows Vista: Over delayed, under functional, software bust.
iPhone: Hyped marketing; new AT&T contracts frustrate.
Global warming: People pretend to care; do nothing.
Chinese Democracy: Axl’s unfinished masterpiece? Axl’s big joke?
2007 New England Patriots: 18 and 1, perfect season choke.

Now your turn…