Comments on: Know Your Audience http://marketersynergy.wordpress.com/2008/04/23/know-your-audience/ Marketing & Promotional Product Solutions Fri, 23 Jan 2009 21:11:16 +0000 http://wordpress.com/ hourly 1 By: Michael Lombardi http://marketersynergy.wordpress.com/2008/04/23/know-your-audience/#comment-60 Michael Lombardi Mon, 28 Apr 2008 17:36:02 +0000 http://marketersynergy.wordpress.com/?p=50#comment-60 Nathania, Yes, a tough lesson indeed. Thanks for your comment. I enjoy your blog. :-) devonellington, Well, I'm not trying to call anyone out on what is perceived by some to be a "flaw". I'll tell you this: If I expect a normal range of people to show up so I can sell them cute toe-socks, what happens when the vast majority of people have 12 toes? It's not unheard of, it's just uncommon. Unfortunately, it's in bad taste to say to your next client, "hey we didn't do so well at an event, your members don't have any special traits we need to know about like having 6 toes on each foot, do they?" Does that make sense? Nathania,
Yes, a tough lesson indeed. Thanks for your comment. I enjoy your blog. :-)

devonellington,
Well, I’m not trying to call anyone out on what is perceived by some to be a “flaw”. I’ll tell you this: If I expect a normal range of people to show up so I can sell them cute toe-socks, what happens when the vast majority of people have 12 toes? It’s not unheard of, it’s just uncommon. Unfortunately, it’s in bad taste to say to your next client, “hey we didn’t do so well at an event, your members don’t have any special traits we need to know about like having 6 toes on each foot, do they?”

Does that make sense?

]]> By: devonellington http://marketersynergy.wordpress.com/2008/04/23/know-your-audience/#comment-59 devonellington Mon, 28 Apr 2008 17:13:39 +0000 http://marketersynergy.wordpress.com/?p=50#comment-59 What was the unique physical characteristic? They were missing arms? Even if they were all in suits, they could buy a tee shirt to wear later. What was the unique physical characteristic? They were missing arms?

Even if they were all in suits, they could buy a tee shirt to wear later.

]]> By: Nathania http://marketersynergy.wordpress.com/2008/04/23/know-your-audience/#comment-57 Nathania Thu, 24 Apr 2008 13:10:20 +0000 http://marketersynergy.wordpress.com/?p=50#comment-57 That's a tough lesson, but thank you for sharing it. Knowing your audience is so key to success in almost everything. And it can be difficult to balance your passion versus what the people really want/need. Ah, the journey continues. That’s a tough lesson, but thank you for sharing it. Knowing your audience is so key to success in almost everything.

And it can be difficult to balance your passion versus what the people really want/need.

Ah, the journey continues.

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